Veritas Health, LLC Advertising and Sponsorship Guidelines

Updated February 2019

The Guidelines below set standards that govern Veritas Health, LLC’s relationship with its advertising partners as well as the relationship between editorial and advertising content.

Advertising is necessary for Veritas Health to continue to bring you 100% original medical information. Consequently, advertisers can purchase ads, create an Education Center about their product, sponsor a topic or sponsor an article page. However, maintaining a clear separation between peer reviewed editorial content, paid sponsorships and/or advertisements is a core principal at Veritas Health. The clear separation between the editorial content and sponsorships/advertising is essential to providing accurate and unbiased health information. Be assured sponsorship never influences the editorial autonomy or the rigorous peer-review process of our articles, videos or animations.

This policy applies to all Veritas Health, LLC properties including, but not limited to, our websites, mobile sites, forums and any other medium. Please recognize that no set of Guidelines can address every situation or issue that may arise in the course of doing business. Consequently, these guidelines will be revisited and updated from time to time with no prior notice.

Advertising Guidelines

The Guidelines in the following section apply to all advertisements on Veritas Health, LLC properties, which include Spine-health.com, Arthritis-health.com, Sports-health.com, Pain-health.com and all related mobile and email publications.

  • No relationship with an advertiser will compromise Veritas Health, LLC’s editorial independence.
  • All advertising content must be clearly distinguishable from editorial content. Veritas Health, LLC will label an advertisement with the word “Advertisement,” “Sponsored Resource” and/or “Sponsored Content” to delineate it from editorial content.
  • Advertisers are responsible for ensuring that their ads are adequately substantiated and comply with all applicable state and federal laws, regulations, and guidelines.
  • Advertising content on Veritas Health, LLC properties does not reflect the views of Veritas Health, LLC, its’ editors, employees and/or other interested parties.
  • If an advertisement, in our sole opinion, contains false or unlawful content, Veritas Health, LLC reserves the sole right to refuse or remove the ad in whole or in part. Additionally, Veritas Health, LLC may exercise its discretion to refuse to publish or may remove any advertising that is inconsistent with Veritas Health, LLC company values, goals, brand or may in our sole opinion, bring disparagement, harm to reputation, or other damage to Veritas Health, LLC’s mission, employees and/or brand.

Veritas Health, LLC will not accept the following:

  • Advertising that Veritas Health, LLC believes, in its opinion, is indecent, vulgar, suggestive, profane, or offensive.
  • Advertising for illegal products or services, including drugs, illegal substances, or any related products or services.
  • Advertising that Veritas Health, LLC believes advocates hateful or violent text and/or images against any individual, group, or organization.
  • Advertising that Veritas Health, LLC determines to be inflammatory.
  • Advertising that Veritas Health, LLC determines represents a personal attack against an individual, group, country, or organization.
  • Advertising that Veritas Health, LLC believes undermines the intellectual integrity, authority, and/or character of Veritas Health, LLC’s mission, company values or brand.

Veritas Health, LLC may remove advertising content at any time if such content is inconsistent with the policies described herein, with or without prior notice to the advertising client and regardless of whether the advertising content has been accepted or displayed within Veritas Health, LLC for any period.

The application of the foregoing standards shall be within the sole discretion of Veritas Health, LLC’s legal staff.

Sponsored Content Guidelines

The Guidelines in the following section apply to all Sponsored Content on Veritas Health, LLC properties, which include Spine-health.com, Arthritis-health.com, Sports-health.com, Pain-health.com and all related mobile and email publications.

Sponsored content is content created or commissioned by advertisers in collaboration with Veritas Health, LLC’s sales and marketing team. Veritas Health, LLC allows Sponsored Content in three forms: (1) Content produced by Veritas Health, LLC’s sales and marketing team as contracted with its advertising partners, called Education Centers; (2) Content produced by advertisers and published on Veritas Health, LLC properties, called Education Centers; and, (3) Sponsored Pages, peer-reviewed articles, videos and or other content independently created by Veritas Health that includes a wrap-around with a sponsor name. Sponsors have zero input or influence into the creation of the article, video or other content but are paying to be connected to the topic or page where the content resides. At Veritas Health, our mission is to provide trusted, balanced and truthful medical information. Our peer-review process ensures our content is accurate, complete and free from commercial influence.

As with all advertising, Sponsored Content does not reflect the views and choices of Veritas Health, LLC. Accordingly, Veritas Health, LLC will prominently display the following disclaimer on all Sponsored Content: “The following is a Sponsored Resource. The sponsor of this content has sole editorial control.” Veritas Health, LLC will ensure the treatment and design of Sponsored Content is clearly differentiated from peer reviewed editorial content. In addition, Veritas Health, LLC will not publish and/or modify Sponsored Content without full approval by the Sponsor of said content.

Veritas Health, LLC will refuse publication of content that, in Veritas Health’s sole judgment, undermines the intellectual integrity, authority, and/or character of Veritas Health, LLC’s mission, company values or brand.

Veritas Health, LLC may in its’ sole discretion at any time and without prior approval reject or remove any Sponsored Content that contains false, deceptive, misleading, or illegal information or statements; or, Veritas Health, LLC believes is inconsistent with or undermines the intellectual integrity, authority, and/or character of Veritas Health, LLC’s mission, company values or brand. or may bring disparagement, harm to reputation, or other damage to Veritas Health, LLC’s employees, mission and/or the Veritas Health, LLC brand.

Veritas Health, LLC may enable readers to comment on Sponsored Content on Veritas Health, LLC’s sites and/or on Veritas Health, LLC’s social media or forums. If the comment function is enabled on Sponsored Content, the Sponsor will not have any role in moderating such comments. The only moderation of such comments will be performed by Veritas Health, LLC employees who implement Veritas Health, LLC’s generally applicable Terms of Use which prohibit posting or transmitting any Content that is unlawful, false or misleading, grossly offensive, threatening, abusive, harassing, tortuous, defamatory, vulgar, obscene, pornographic, libelous, invasive of another's privacy, hateful, or racially, ethnically, or otherwise objectionable.

Veritas Health, LLC may remove Sponsored Content at any time if such content is inconsistent with the policies described herein, with or without prior notice to the advertising client and regardless of whether the advertising content has been accepted or displayed within Veritas Health, LLC for any period.

The application of the foregoing standards shall be within the sole discretion of Veritas Health, LLC’s legal staff.